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Merry Xmas Brand Citrus Label

For generations, Americans gave Christmas oranges to each other as special seasonal treats. Once a scarce commodity due to a limited growing season and the challenge of shipping perishables, Florida oranges were considered a rare holiday delicacy. This citrus label evokes the gift-giving traditions associated with Christmas. Here the three wise men deliver oranges, grapefruit, and mandarins to the baby Jesus. (Merry Xmas brand citrus label, Davenport, Florida, 1954, Collection of the Museum of Florida History)